image represents Which CRM should a growing enterprise SaaS startup use

Which Customer relationship management should a growing enterprise SaaS startup use?

CRM software is an essential tool for every business. Whether you are running a small platform business or a large enterprise, CRM software will help you keep track of customer data and nurture existing relationships while expanding your customer base.

Today, there are numerous CRM software platforms available for a free trial or paid service use. You can select the best solution for your business based on various factors, such as functionality, customer support, pricing, and so on. Following are some of the best CRM software tools that every SaaS startup should use.

What is a CRM and Why is it Important?

(CRM) is a platform that businesses use to manage and track customer relationships, marketing campaigns, and sales efforts.

image represents What is a CRM and Why is it Important?

It’s beneficial for startup SaaS businesses because it provides an all-in-one platform to easily manage and track customer relationships, marketing campaigns, and sales efforts in one place.

Additionally, it’s designed to grow with a business, making it a great option for SaaS businesses that are looking to scale.

CRM encompasses the idea of building long-term relationships with customers. These relationships help businesses understand and communicate with their customer base more effectively, which can lead to increased sales and customer loyalty.

That said, CRM is an essential tool for any business looking to connect with its customers and build lasting relationships.

What is the most popular CRM tool for SaaS?

Salesforce Cloud is the most popular CRM tool for SaaS companies, according to G2.

image represents What is the most popular CRM tool for SaaS?

It’s CRM software that’s been used by businesses for decades and has a loyal customer base of its own.

Not all CRMs are the best option for a SaaS startup, and it is important to find one that best fits a company’s needs.

A scalable CRM with robust automation features can be beneficial for quickly bringing in new leads and closing sales.

Popular CRM programs offer scalability, customizability, integrations, and automation features. These features make it easier to manage customer data and use software efficiently.

Why a good CRM tool is essential for a SaaS startup

A CRM tool can help SaaS startups automate customer interactions, track customer data, and build relationships with customers.

A CRM tool can also help companies keep a tab on customer engagement. This enables them to identify marketing trends and use that data to analyze customer journeys and make business decisions.

A CRM tool can also help SaaS startups organize customer data in a digital ledger of customer relationships. This helps them Identify customer segments, target marketing campaigns, and develop marketing strategies based on insights from various sources of data.

A CRM tool is essential for SaaS startups as it offers functionality such as analytics, templates, and customizations which are essential for business growth.

SaaS stands for software-as-a-service, an industry that sells software to other businesses to fulfill a particular need. In addition to these features, CRMs of this ilk offer features such as analytics, templates, and integrations with established apps.

CRM is an integral component of any business’s marketing strategy. It ensures that the business builds relationships with customers by providing them access to valuable data about the business. It also promotes customer loyalty by ensuring effective interaction between the business and its customers.

CRM Software for SaaS startups

CRM software is essential for SaaS startups to manage sales, marketing, and customer service operations.

It provides the functionality of (CRM) software without the cost of a software license or hardware infrastructure.

SaaS products are mostly intangible and provide a service or solve an issue customers are willing to pay for.

With CRM software, sales teams can nurture leads and interact with customers in real time. This helps them understand customer preferences and interests better.

Modern SaaS CRMs have features that can be used by the sales, marketing, and customer service teams. They allow for deeper customer analytics, real-time lead tracking, email automation, social media support, and more.

Choosing the best CRM for your business is important to ensure the best service to customers. It should have the functionality needed by all departments of the business and provide real-time interaction between them.

  • Hubspot

Hubspot is a free (CRM) tool that provides an easy-to-use user interface, analytics, and data integrations.

image represents hubspot

It offers marketing templates, social media scanning, invoicing templates, drag-and-drop communication tools, and other resources for businesses of all sizes to use.

HubSpot was founded in 2006 and is based in Cambridge, Massachusetts, USA. Its free plan provides features such as customer management, marketing, sales, and operations tools, support and operations tools, marketing automation features (such as lead scoring, and email automation), a customer analytics dashboard, and customer support chat software.

Apart from the free features of Hubspot’s paid plans like lead management system (LMS) software and a fully functional trial period of 30 days for small business customers.

The customer service of Hubspot has been acknowledged by various business organizations including the Splash Awards and the SCOR eCommerce Awards.

Besides, it also features such as email marketing automation software (EMAS), web automation software (WAS), social media automation software (SMA), salesforce automation software (SFA), etc.

You can consider Hubspot’s free customer management tool as a starting point for your digital marketing strategy as it offers plenty of features at no cost.

  • Intercom

Intercom is a CRM system that helps businesses manage customer interactions easily.

image represents Intercom

It offers features such as custom messages, appointment scheduling, and feedback surveys.

With Intercom, you can keep track of the progress of your customers’ interactions. This helps you to identify customer needs and provide customer-friendly services.

– Intercom provides a secure platform for managing customer data. It allows businesses to create customer profiles and use customer data more efficiently.

Intercom also automates customer interaction processes, saving businesses time and money. By using Intercom, businesses can effectively manage lead generation, customer acquisition, customer management, and customer satisfaction.

It is an effective marketing tool that helps businesses connect with their target audience and nurture relationships with them.

  • Freshworks

Fretworks CRM (formerly Freshsales) is a CRM platform best suited for startups looking for free software and automation to manage sales processes.

With Fretworks, you can track customer interactions across sales stages, design campaigns, and follow-up opportunities. This provides you with a detailed view of customer engagement and allows you to adjust marketing campaigns accordingly.

The platform also offers productive communication tools to help you manage contacts, find new ones, and develop leads. This gives sales teams an easy way to manage their workflow and focus on the business at hand.

Fretworks provides AI-powered analytics and CPQ to help with customer engagement. With analytics, you can track customer behaviors and funnel them into lead-generation campaigns effectively. CPQ helps sales teams create customer profiles that are tailored to the individual customer’s needs.

The platform also provides cloud telephony, allowing sales reps to place calls, log notes, and record conversations. This app makes it easy for salespeople to take notes on customer interactions remotely and save that information for later use or use in other marketing efforts.

In addition to free software, Fretworks also offers several scalable pricing tiers for startup growth. These pricing options provide startups with the service level they need for their particular business model and budget for customer interaction automation software.

  • Salesforce Cloud

Salesforce is a popular CRM software for enterprise-level SaaS startups. It offers in-depth sales reporting features, which allow businesses to monitor and analyze sales performance in real-time.

It integrates with a wide array of third-party tools, like Google Analytics and Zendesk. This allows businesses to use the best marketing software for their business.

Salesforce has a user-friendly interface and easy-to-use features, which make it easy to set up and use. Its customer support team also helps businesses get the most out of the platform.

Another popular CRM software for SaaS businesses is HubSpot. It offers detailed marketing analytics along with lead management features.

Finally, Active Campaign is another popular CRM software for SaaS businesses. It offers automation features that can help businesses scale their business quickly.


CRM software is essential for any business that relies on customer interaction. It helps you build relationships with existing customers and nurture new ones by providing support, marketing automation, analytics, and more.

By using a tool to support customer interaction, sales teams can free up time and focus on getting business from new prospects. While there are many options to choose from, it’s best to use trial software to find the solution best suited for your business.

If you live an email-based customer service workflow, email marketing automation software such as Gist or Intercom would be best. However, if social media automation software such as Salesforce or Hubspot works best for you, use them! You can also learn more about CRM software in this blog series from our team of data scientists.

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