What is a fractional CFO & how can it help my eCommerce company?

What is a Fractional CFO?

A Fractional CFO provides many services that can be beneficial to an ecommerce company. These services include financial statement preparation, budgeting and forecasting, cash flow management, risk analysis and assessment, performance measurement and benchmarking, IT system selection, and implementation support.

Additionally, they can provide advice on strategic decision-making such as capital investments or expansion plans. By leveraging the skills of a fractional CFO to manage the financials of an ecommerce company/business, costs are reduced and tasks that would otherwise need to be outsourced are completed more efficiently.

The expertise of a Fractional CFO is invaluable for companies looking for guidance in terms of their finances in order to remain competitive in the digital marketplace.

How fractional CFO can help my ecommerce company?

I am going to share with you 13 important points by which a fractional CFO can help my e-commerce company/business to succeed

1. Financial forecasting

A fractional CFO is an invaluable asset to an ecommerce company, as they provide guidance on the most strategic and cost-effective way to finance operations.

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They can offer insight into the long-term financial trajectory and cash position of a business, helping them optimize their expenses and attract new investors.

By taking into account future financial goals, a fractional CFO can help an ecommerce company achieve its desired growth and success.

2. Improving cash flow

A fractional CFO can help an ecommerce company improve its cash flow by identifying potential leaks in the budget, as well as developing creative ideas for reducing them.

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Additionally, fractional CFO will be able to leverage their understanding of business data to make better decisions regarding investments and growth opportunities.

This will result in more efficient use of resources and greater profitability for the company.

3. Carry out an audit

An audit is important for an ecommerce company to ensure that its financial goals are being met and its records are accurate.

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An audit can check for things like ad spending, sourcing, and accounting practices, helping to identify any unusual or unauthorized transactions.

It can also establish a company’s credibility with banks, lenders, and investors by providing guidance on future financial planning.

4. Formulate a growth strategy

A fractional CFO provides financial guidance and analysis to help businesses grow.

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They assess and reduce expenses related to customer acquisition, and create comprehensive financial strategies tailored to the company’s needs.

A fractional CFO can help leaders anticipate potential challenges, make informed financial decisions, understand the numbers in a more meaningful way, forecast growth for the future, and ensure that the company’s growth is achievable and sustainable.

With their expertise in business strategy development, they can be a valuable asset for any ecommerce company/business looking to reach its goals.

5. Pricing and cost analysis

A fractional CFO can assist an ecommerce company with pricing and cost analysis by providing insight into current performance and industry trends.

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They are able to analyze past performance, ad spending, and gross margins to determine the health of the business.

A fractional CFO is also well-versed in the industry and can help set realistic goals for businesses based on their timeframe.

This enables business owners to see tangible steps they need to take in order to achieve their objectives.

Furthermore, a fractional CFO can keep track of real-time shifts in price points so that businesses remain competitive while still maintaining financial stability.

6. Future forecasting

Future forecasting is the process of analyzing and predicting a company’s financial performance over the short and long terms.

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A fractional CFO can help an ecommerce company better understand its cash position and trajectory by providing valuable insights into potential risks, opportunities for growth, and areas that need improvement.

With these insights, businesses can make more informed decisions about their budgeting strategies to ensure continued success in the future.

7. Key Performance Indicators

A fractional CFO can help a business track key performance indicators such as year-over-year growth, ad spend percentage, gross post advertising, and product sales.

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They can also help with identifying areas of potential profit increase and advise on making changes to current performance.

Additionally, a fractional CFO can provide an in-depth analysis of data within the industry context to determine realistic goals for the business and measures that need to be taken in order to achieve them.

8. Business acquisition analysis

A fractional CFO can help an ecommerce company by providing accounting and financial consulting services, which can be useful in the acquisition process.

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The CFO will assess a business’s past and current performance to create a financial model for future growth. They will also provide recommendations on how to improve the business, track progress toward goals, and make changes as needed.

Additionally, they offer resources such as blogs, FAQs, podcasts, and job opportunities to ecommerce company managers seeking guidance on how to make their businesses better.

9. Profitability analysis

A fractional CFO is a financial advisor who specializes in helping businesses with profitability analysis.

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They provide customized reports and analysis to help small businesses identify where they are growing fastest and why, how their pricing changes can improve profits, what products and services make the most money, and warn of risks that need to be addressed.

Through industry knowledge, they advise businesses on whether changes are normal or cause for concern in light of the whole industry.

Additionally, fractional CFOs work with business owners to set realistic goals by breaking them down into actionable steps while also providing lead measures that can lead the business in a specific direction.

Furthermore, fractional CFOs offer resources such as blogging podcasts as well as accounting courses and job opportunities for ecommerce companies.

10. Capital raise

Capital raising is an important strategy for an ecommerce company to ensure their financial stability and growth.

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When an ecommerce company wishes to grow, it needs additional capital in order to do so.

By engaging a fractional CFO, the company can take advantage of their expertise and guidance when it comes to finding investment partners and raising capital.

The fractional CFO can also help develop business plans, manage investments, assess cash flow management strategies, provide technical advice on software or systems upgrades, and advise on mergers or acquisitions.

This type of expert advice can be invaluable in helping small e-commerce businesses reach their full potential.

11. Improving accounting systems

A fractional CFO can help an ecommerce company improve their accounting system by providing advice on new software and systems, as well as consulting on cash flow and profitability strategies.

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The fractional CFO could also assist in improving financial systems, creating business plans and pitch decks, as well as offering guidance related to M&A deals or pre-IPO preparations.

By engaging with a fractional CFO, the ecommerce company can use their expertise to make efficient changes that will positively impact the overall financial performance of the business.

12. Changing the company’s legal structure

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A fractional CFO can help an ecommerce company by providing the objective financial guidance, determining next steps and course correcting if necessary, and offering accounting and financial consulting services to improve profitability. They can also offer resources such as a blog, FAQ page, podcast, and contact form.

Additionally, a fractional CFO can advise the business owner on whether any changes seen in their performance are normal or cause for concern as well as help them set realistic goals and track progress towards these goals.

13. White Hat SEO

White Hat SEO is a type of search engine optimization that utilizes ethical tactics to improve the visibility of websites.

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It helps ecommerce company monitor and analyzes their business performance in comparison to their objectives.

There are various methods to carry out White Hat SEO, so it is essential to identify the technique that works best for a particular company.

White Hat SEO is a strategy that looks to enhance an ecommerce company’s position in search engines, leading to increased sales.

It can also aid an ecommerce company/business in better managing its finances and optimizing its team productivity.

How much does it cost to have a fractional CFO on board?

The cost of a fractional CFO can vary depending on the services needed and the number of hours worked. Generally, fractional CFOs charge clients an hourly or daily rate, which can add up to a monthly fee.

The costs for a fractional CFO typically range between $250 and $500 per hour, with an average monthly retainer amount between $5,000 and $12,000.

A fractional CFO can be an effective way to have part-time expertise on board without incurring large overhead expenses.


A fractional CFO can be a great resource for an ecommerce company, providing expertise and guidance on financial matters without incurring large overhead expenses. When choosing a fractional CFO, be sure to consider their experience and qualifications to ensure they are a good fit for your company.

We strongly recommend that you contact Free Cash Flow (FCF) if you need assistance with fractional CFOs. Having worked with eCommerce businesses for years, FCF has a wealth of experience in this field.

As you know, we help you manage your finances or assist you in managing them so that you can focus on what is most important, which is running a profitable business, so you can concentrate on what you do best.


What are the main responsibilities of a Fractional CFO?

The main responsibilities of a Fractional CFO include creating a comprehensive financial strategy, forecasting the financial health of a business, implementing financial procedures, devising smart financial goals, and providing data analysis and reporting for an upcoming board meeting.

Additionally, Fractional CFOs can help with any task that needs to be completed quickly and without hassle.

What are the qualifications of a good Fractional CFO?

A good Fractional CFO should have an in-depth understanding of their field and have a stellar reputation.

They should also be able to demonstrate that they have solved similar problems in the past.

A good Fractional CFO should be knowledgeable about the particulars of the business, its financial state, and the needs of the CEO and co-founders.

They must also possess a deep understanding of margins and profitability in order to develop a financial plan that outlines goals and KPIs.

Once this plan is established, it must be executed with progress tracked thereafter. Furthermore, due diligence is essential when hiring a Fractional CFO as they need to understand what is being discussed while demonstrating flexibility within their framework.

What are the challenges of being a Fractional CFO?

Fractional CFOs face a range of challenges, including prioritizing tasks and meeting the needs of multiple clients. They also have to be able to plan most outsourced responsibilities in advance in order to meet the demands of their various clients.

Additionally, they must have an extensive contact list and network in order to leverage resources that can help them solve problems and build relationships with potential customers or partners. Finally, fractional CFOs must stay on top of new trends that affect the business world so they can make informed decisions for their clients.

How much does a Fractional CFO cost?

Fractional CFO services typically cost between $5,000 and $12,000 per month depending on the number of hours they spend working with a business.

This is much more economical than employing a full-time CFO who may have a salary of up to $350,000. Companies can save up to 50% in total costs by contracting a part-time or fractional CFO.

What is the difference between a Fractional CFO and a full-time CFO?

The benefits of hiring a fractional CFO include reduced business costs, access to the expertise and experience of an experienced CFO, and increased flexibility in the financial planning process.

A fractional CFO can provide a cost-effective solution to small businesses that need access to financial advice from a highly qualified professional.

Additionally, they can bring additional expertise in areas such as budgeting, forecasting, and strategic planning without having to commit resources or personnel full-time.

As independent contractors, they are able to quickly adapt their services depending on the company’s needs.

For an ecommerce company, this can result in improved performance due to better decisions being taken based on accurate financial information provided by a professional with extensive knowledge of the industry.

What are some tips for working with a Fractional CFO?

When working with a Fractional CFO, it is important to communicate clearly the goals and objectives of the company. The CFO should be familiar with the various financial systems in place and be able to offer sound advice that can help improve cash flow and profitability.

In addition, they should have experience in providing turnaround services or helping companies develop better strategies for growth. It is also advisable to establish a clear timeline so everyone is aware of expectations and deadlines. Finally, it is essential to build trust between all parties involved in order to ensure success.

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