How to Use LinkedIn Effectively as an Online Content Creator
If you’re a content creator
, you may be wondering how to use LinkedIn effectively.
After all, LinkedIn is a powerful platform with over 610 million users.
And, according to HubSpot’s 2018 State of Inbound report, LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%, compared to Facebook (1.91%), Twitter (1.64%), and Instagram (0.71%).
So, if you’re not using LinkedIn as part of your content distribution strategy, you’re missing out on a lot of potential leads.
Here are some tips on how to use LinkedIn effectively as an online content creator
Tips for getting the most out of your LinkedIn activity
1. Fill out your profile
Filling out your profile on LinkedIn is an essential part of leveraging it to get the most out of your activity on the platform.
A complete profile is more likely to be found by LinkedIn’s internal search algorithm and can get up to 20 times the views of an incomplete profile.
Adding a professional photo and a background image that reflects your personality and profession, writing a concise summary, mentioning your industry and location in the headline, adding your current position, listing your previous work history, and detailing your education and skills will all help you to create an impressive and impactful profile.
In addition, upgrading to a Premium account will open up even more features and resources to help you maximize your presence. With a complete profile, you can make sure potential employers and connections get the right impression when they view your profile, leading to more opportunities and success.
2. Connect and network with others
Connecting and networking on LinkedIn is an important part of getting the most out of the platform.
By connecting with relevant contacts and following industry-relevant thought leaders, you can stay up to date with the latest trends and news in your field.
This is an invaluable resource when looking for job opportunities or potential collaborators. On top of that, networking on LinkedIn can help you build your reputation and increase your visibility in your industry.
When sending connection requests, it’s a good idea to include a personalized message introducing yourself or explaining why you want to connect.
This can go a long way in making a positive impression on the people in your network. Additionally, you can use LinkedIn Groups to connect with people in your industry and share content from your Company Page with the group. All of these tactics can help you maximize your LinkedIn activity, leading to better career opportunities.
3. Post content that is relevant to your industry
Posting content that is relevant to your industry on LinkedIn can help you get the most out of your LinkedIn activity by increasing your visibility, defining your voice, and optimizing your content.
By varying your content topics according to the day of the week and including visuals, copy that is brief, and a clear call to action, you can ensure that your posts are engaging and relevant for your audience.
By consistently sharing industry insights, as well as stories and advice, you can create real connections and become a must-read creator in the feeds of your followers. Ultimately, this will increase your brand image, helping you grow your network and reach your business goals.
4. Use Recommendations
Creating a strong network on LinkedIn is essential for leveraging your professional brand.
One of the best ways to show your contacts that you are a serious professional is to ask for and receive recommendations. Having a handful of recommendations (5-10 is ideal) from previous employers, clients, and colleagues can be invaluable in demonstrating your skills and accomplishments to potential employers.
Additionally, endorsements are a great way to highlight your particular specialties and show potential employers that your skills are verified by people in the industry. Collecting recommendations and endorsements are key to getting the most out of your LinkedIn activity.
5. Optimize your company page
Optimizing a company page on LinkedIn can help businesses get the most out of their activity on the platform by increasing their visibility and reach.
By filling out all the fields in the additional information section, businesses can better establish their presence on the platform and make their services and products clearer to users. This will also improve their LinkedIn SEO and increase their chances of appearing in search results.
Additionally, by adding translations, keywords in the description, branded cover images, and custom buttons, businesses can attract more followers and stand out from the competition.
Moreover, sharing the page on their personal profiles and linking to it from their website helps to create more visibility. Inviting current connections to follow their page is another effective way of increasing their reach. All of these optimizations can help businesses better get noticed on LinkedIn and grow their following.
6. Use LinkedIn Groups for content promotion
LinkedIn Groups are a great way to promote content and build relationships with other professionals in the same field. Here are step-by-step instructions on how to use LinkedIn Groups for content promotion:
1. Join relevant groups: Use the search bar at the top of your profile page to look for interesting groups to join, or you can find new groups via the ones you’ve already joined. Once you’re a group member, you’re able to join group conversations, ask questions, and send messages to other members.
2. Share valuable content: Share your knowledge with people in your groups, and they’ll likely respond in kind. Make sure to share valuable and relevant content that will spark conversations and engage other members.