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Dropshipping is one of the great retail methods to start selling online. This retail fulfillment method allows merchants to fulfill their entrepreneurial desires without investing resources in maintaining inventory and order fulfillment which are the two biggest challenges that e-retailers have to encounter.
Given the set of advantages that the Dropshipping retail method offers to the merchants, many merchants have adopted the model to give wings to their entrepreneurial dreams. As a result, the Dropshipping space has become too crowded and extremely competitive. Only those merchants who can find a niche and differentiate themselves from the competition can drive sales and pocket huge profits based on the huge volume of sales that they make.
Thus, before adopting the dropshipping model for making sales online, you as a merchant must be aware of both the benefits and costs that it brings along. However, with some careful planning and consideration, you can overcome most of the problems that this kind of retail model brings along.
In this article, we are going to walk you through the process of how to set up Dropshipping on Shopify and how you can overcome the dropshipping challenges by keeping in view certain considerations.
What Is Dropshipping?
Dropshipping is a retail method wherein sellers or merchants are not required to maintain their inventory or provide shipment to customers. Instead, they purchase product inventory from third-party suppliers, typically wholesalers or manufacturers, to fulfill the customer orders.
These third-party suppliers manufacture, warehouse, and ship products directly to the customers from their online stores. Typically, the merchants pay for the products only after a sale which means that there’s almost no risk of overstocking.
Dropshipping is an excellent alternative for first-time entrepreneurs. This retail method gives a lot of time to the online merchants so that they can focus on other important areas of their business such as marketing.
Furthermore, it is relatively less risky in terms of testing out new product ideas and product lines as the merchants do not have to own and pay for the product upfront.
How To Set Up Dropshipping On Shopify?
The following section explains the steps on how to set up a Shopify store for Dropshipping for free.
1. Search For Niche
The first step on how to set up Dropshipping on Shopify is to search for a niche. Note that when it comes to running a Shopify Dropshipping business model, there is a lot of competition. Hence, it becomes extremely important for you as a merchant to sell unique products and stand out in a crowded marketplace.
Now finding a product that belongs to a niche is extremely challenging. You have to undertake rigorous market research and study various locations, competitors, and trends to understand what is the niche and whether it is profitable for you to sell products belonging to that niche.
Additionally, you also have to validate your product idea before beginning to sell the products on your online store.
To search for the niche and the latest trends, you can use tools like Google Trends. Facebook Audience Insights is also a great tool for seeking information about the interests, demographics, and digital activity of the audiences using Facebook.
Then, you can also use keyword research tools like Google Keywords and Keywords Everywhere to know the search volume of different products and understand how competitive a particular product is.
Additionally, you can also check out the product volumes on different supplier platforms like Dsers to know the potential of your business idea.
2. Define Target Audience
Once finalize the niche, the next step on how to set up Dropshipping on Shopify is to define your target audience. Merchants need to define their target audience because everything that they do, right from choosing the dropshipping product to designing marketing campaigns, depends upon their target audience.
Now what exactly is a target market? A target market refers to the particular group of people who are most likely to buy your products or services. They are the people who would buy your products or services, recommend you to others, and talk about your brand on social media. As a result, they are the people whom you should target or focus on while selling your products or services.
Now to define your target market, you may ask yourself the following questions:
- Who are the people who are going to benefit from my product or service?
- Why do these people need my product or service?
- How is my product or service different from the rest of the competitors in the market?
- Who are the people who are going to search for my product or service?
In addition to asking the above questions, you can always go for interviewing your target market before beginning to sell your products online. You can conduct a focus group study asking people open-ended questions about the product that you intend to sell online.
Besides this, you also need to study your competitors and their target market. You can even study the customer reviews of your competition and the case studies of the customers who purchased those brands.
In addition to studying the competition, you can always study the reports published by research platforms like McKinsey, Gartner, and many more. The reports reveal the consumer behaviors and the latest trends in the industry that you intend to target.
Also Read: How To Set Up Shopify Markets?
3. Choose A Dropshipping Supplier
Once you decide what product you are going to sell online through the dropshipping model and are clear about the target audience and the product viability, the next important step on how to set up Dropshipping on Shopify is to finalize dropshipping suppliers.
Dropshipping suppliers are third-party suppliers who are either manufacturers or wholesalers of the products that you want to sell online. These suppliers are going to deliver the products directly to your customers, once the customers place orders on your Shopify store.
Note that Shopify offers a plug-and-play style alternative for merchants to find third-party suppliers through applications like Dsers. All you need to do is connect these applications to your Shopify store and find the potential products along with their suppliers with just one click.
User is a marketplace that makes it extremely easy for merchants to find products that have profit potential and that they can sell online through their Shopify stores. You can find all the trending items on this marketplace along with the suppliers who deliver these products around the world. Once you find the potential products, all you need to do is import these products on your Shopify store via applications like Dsers.
These applications send the customer orders to these dropshipping suppliers the moment customers place orders in your store. Therefore, you need not worry about managing inventory, packaging, and shipping products to customers as the third-party suppliers take care of all of this on your behalf.
Note that Dsers uses AliExpress to help you find and add products to your Shopify store. What this means is that when you click on a supplier’s link on Dsers, you will be taken to the AliExpress page of the supplier where you can find product reviews, top-selling products of the supplier, and many more details.
Also Read: What’s Better: Dropshipping Or Amazon FBA?
4. Create A Shopify Account
The next step in setting up a Shopify store for dropshipping is to go to shopify.com/dropshipping and click ‘Start Free Trial’.
Once you click on the Start Free Trial button, you will come across the Shopify Login page wherein you can create a new account. To create a new Shopify account, you must first enter your email ID, password, and store name.
Shopify will also ask you certain survey questions. To save time, you can skip all the questions and straightaway head towards creating an account with your email ID and other details.
After filling in all the details, click, ‘Log In’.
Once you click on ‘Log In’, you will see your Shopify dashboard.
The first thing that you need to do is to select a Shopify Plan. To choose the plan, click on the ‘Select Plan’ button on the extreme right corner of your Shopify Admin. Once you click on it, you will see various Shopify Plans including Basic Shopify Plan, Shopify Plan, and Advanced Shopify Plan. Choose the one that suits your requirements the best.
To use as an example for this article, we are going to choose the ‘Basic Shopify Plan’ every month. This plan has all the features that you may require to start your Shopify Dropshipping store. Click the ‘Choose This Plan’ button on the Basic Shopify plan.
Once you do that, you will see the invoice page that has details about the Basic Shopify Plan and its billing cycle. Select the billing cycle that suits you the best. For our reference, we are going to select the ‘Monthly’ cycle.
Once you choose the billing cycle, the next thing that you need to do is to add the payment method through which you are going to purchase the Basic Shopify Plan. You can either choose a credit card or PayPal to purchase the Shopify Basic Plan. Once you select the payment option, click ‘Start Plan’ to make a purchase.
Since you are still in the Free Trial phase, you will be charged only when the Trial period ends or you cancel your plan before the end of the Trial period. This is how you set up your Shopify account.
Also Read: Do You Need A Tax ID To Sell On Shopify?
5. Choose A Theme
Once you set up Shopify for free, the next step on how to set up Dropshipping on Shopify is to set up your Shopify store for dropshipping. The first thing that you need to do to set up your Shopify store is to select a theme for your online store. On your Shopify Admin or Dashboard, click on ‘Online Store’ on the left side of your Shopify Admin and then select ‘Themes’.
Once you click on ‘Themes’, you will see the default theme that’s already selected for your Shopify store. You can either choose to customize the default theme or select a new theme that meets your online store’s requirements more appropriately. To select a new theme, scroll down and choose one appropriate theme from the various options given.
To add a theme to your Shopify, click on the ‘Add’ button displayed on the theme that you like. On clicking the ‘Add’ button, the theme will get installed into your Shopify store and will be displayed in your store’s ‘Theme Library’.
Now, the next step is, to go to the ‘Theme Library’ section. There you will see two buttons: Publish and Customize. Click on the ‘Publish’ button to launch or activate the theme on your Shopify store.
6. Add Products
Once you activate a theme for your online store, the next step on how to set up Dropshipping on Shopify is to add products to your store. Note that since it is a dropshipping store, you do not maintain an inventory of your products. Rather you rely on third parties like manufacturers or wholesalers to deliver the products directly to your customers.
Let’s say that you want to dropship products that are displayed by a manufacturer on AliExpress. Now to import the products from AliExpress directly into your Shopify store, you need to download a Shopify Dropshipping App called ‘Dsers’ at dsers.com. There are other Shopify Dropshipping Apps as well like Modalyst and Sprocket. Use the one that suits you the best.
Note that in place of the Shopify Dropshipping App, you can also choose to go for any of the dropshipping suppliers. However, if you want to completely automate your checkout process, you must use a Shopify dropshipping app.
Also, note that Shopify sends information about your orders directly to your third-party supplier. The third-party supplier then ships the order directly to your customer and marks the order as complete. If the product is available, the third-party supplier may add a tracking number to the order that’s sent directly to your customer.
For this article, we are going to use Users. When you click on the aforementioned link, you will land on the Dsers homepage. On the homepage, click on the ‘Try It Free’ button in the extreme right upper corner to create your account on Dsers. To create an account on Dsers, enter your email ID and password and click on the ‘Create Account’ button.
Once you log in to your account, Dsers will ask you the name of the platform you want to access through Dsers. There are various options that Dsers displays including Shopify, Woocommerce, Wix, and CSV File. Click on ‘Shopify’.
Once you select ‘Shopify’, it will take you to the Shopify App Store. On the Shopify App Store, click on the ‘Add App’ button to add the Dsers app to your Shopify account. The moment you click on the ‘Add App’ button, the Shopify App Store will display a popup that asks you whether you want to bind the Dsers app to your Shopify account using the email address that you have given. Click ‘Yes’.
Once you click ‘Yes’, you will see the Dsers installation page on your Shopify Admin. To install this app to your Shopify store, click on the ‘Install App’ button on the upper right corner of your Shopify Admin.
The second step to install the Dsers App to your Shopify store is to select a payment plan through which you want to purchase the Dsers App. There are four payment plans for you to choose from. These plans include the Enterprise, Pro, Advanced, and Free Basic plans.
For this article, we are going to choose the Basic Plan. Click on the ‘Get Started’ button displayed on the Basic Plan to get going.
Then, the next step to adding products to your Shopify store is to connect the Dsers App to AliExpress. Once you choose the ‘Get Started’ button displayed on the Basic Plan, Dsers will ask you to click the AliExpress icon displayed on the page to go to AliExpress for account authorization. Click on the ‘AliExpress’ icon to link to AliExpress.
The moment you hit the ‘AliExpress’ icon, you will see the AliExpress page. On this page, you can either register on AliExpress if you are a new user or you can sign in to your account if you already have an existing account on AliExpress.
We are assuming that you already have an account on AliExpress. Just fill in your email ID and password and sign in to your AliExpress account. Once you log in to your AliExpress account, you will see three options as a new user. These include: Let’s Start The Order Processing, Let’s Start Importing Products, and I Will Explore Freely And Learn Later. Click on the ‘Let’s Start Importing Products’ option to start adding products to your Shopify Account directly. Skip the tutorial and just move on to the next steps.
The final step on how to set up a Shopify store for Dropshipping is to add the Dsers Chrome extension on your Google Chrome browser. To add the Chrome Extension, go to the ‘Home’ button on the Dsers page and click on it. You will see the home page on your Dsers Dashboard. Then, in the upper right corner, you will see three options: tutorial, chrome extension, and help center. Click on ‘Chrome Extension’ to add the extension to your Google Chrome browser. On clicking this, you will see the Chrome Web Store page. On this page, look for the ‘Add To Chrome’ button in the upper right corner and click on it. A pop-up will appear that will ask you to either ‘Cancel’ or ‘Add Extension’. Click on the ‘Add Extension’ option. This way your Dsers Extension will be added to your Chrome browser. Don’t forget to pin the extension on your browser by clicking the puzzle icon on the taskbar of your Chrome browser and then clicking on the blue pin against the Dsers extension.
Once the Dsers Chrome extension reflects on the taskbar of your browser, click on it. This will take you back to the Dsers Homepage. On the Dsers Homepage, click on the ‘Login’ button in the upper right corner. This will activate the Chrome Extension. Now you are ready to add products to your Shopify Store.
To add products, go to the AliExpress store and search for the item you want to add to your store. Once you get on the required product page on the AliExpress website, you will see a Dsers button along with the Buy Now and Add To Cart buttons. Click on the ‘Dsers’ button to add the product to your Shopify store
Once you do this, go back to your Dsers dashboard and click on the ‘Import List’. On the Import List page, you will see the product that you added to your Shopify store by clicking on the Dsers button on the AliExpress website. Before adding this product to your Shopify store, click on the ‘Edit’ button displayed on the product on your Dsers account and then click Variants. Under variants, make sure that you keep only those variants that you want on your Shopify store. For the ones that you don’t want, delete them by clicking on the ‘Delete’ button against every product variant. After deleting the variants that you do not require, click on the ‘Save’ button.
Finally, to add the product to your Shopify store, click on the ‘Push To Shopify’ button displayed on the product that you added to your Dsers account. Once you click on this button, you will see a ‘Push Products’ popup. On this popup, don’t forget to select your store under Store Selection and Publish To Online Store option. Once you do this, click on the ‘Push to Shopify’ button.
Now when you go back to your Shopify dashboard, go to ‘Products’. Once you open the ‘Products’ page, you will see the Product that you imported using the Dsers app.
7. Create Compelling Product Pages
Once you add the dropshipping product to your Shopify store, the next step on how to set up Dropshipping on Shopify is to create SEO-optimized product pages for your online store.
To create a compelling product page, first click on the product that you have imported to your Shopify store and begin with making changes to the Product Title and the Product Description. Note that when you import the product from AliExpress, the Product Title and the Product Description will be the same that is displayed on the AliExpress store. You can change them as per your requirements.
While changing the product title and the product description, you need a brand name for your product. To finalize a brand name for your Shopify store, go to namecheckr.com to see whether the domain name that you have chosen for your brand is available for use or not.
After choosing a name for your brand, spend some time writing a good product description, listing out the benefits that it can offer to customers in detail. Check out your competitor stores and Amazon Listings for the product to see what are the main selling points of the product that you intend to sell. Also, read the customer reviews of the product on the competitor stores and Amazon Listings to understand what customers are looking for in that product.
Do not forget to include high-quality pictures or GIFs of your products within the Product Description section.
Once you complete the Product Title and the Product Description of the product, the next step is to make adjustments to the ‘Options’ section. Note that this section provides you with different options that you can use different aspects or factors to create product variants. For instance, you can create product variants based on aspects like colors, locations from where the product gets shipped, etc. Create options that are most appropriate for your product variants. For this article, we choose to keep colors as an option and delete the rest of the options.
Then, you can add variants to your product. Under the ‘Variants’ section, click on the ‘Add Variant’ button. Make sure that each product variant has the correct image. To add an image to the product variant, click on ‘Add Image’ under the Options section and add the requisite image of the product.
Once you add the images, the next step is to set the price for the product. Under the ‘Pricing’ section, set the ‘Price’ as well as the ‘Compare At Price’. Make sure that you add profit to the price of the product that was displayed on AliExpress as you want to earn decent profits on your products. Follow the same steps for all of your product variants.
Once you complete all these details, then go back to your product page and then go to the Search Engine Listing section. Click on the ‘Edit’ button and make changes to the Meta Description and the URL that you want to display on the search engines.
Then, click on the Save button to save all the changes that you have made to the product page.
Now to see how your product page looks on your online store, click the ‘Online Store’ button on the left bar of your Shopify Admin and then click ‘Themes’. Once you click on Themes, you will see the theme that you have selected for your Shopify store. On that theme, click on the ‘Customize’ button to begin personalizing the product page on your online store.
This will take you to the Shopify store editor where you can make changes to your store design. Since you want to edit the product page, go to the upper search bar and choose the product page from the drop-down menu. Then switch from the desktop view to the mobile view as most of the customers would make purchases from a mobile device. So you want to see what your product page looks like on a mobile device.
To switch to mobile view, click on the ‘mobile’ icon in the upper right corner. Once you get the mobile view of your product page, the first thing that you want to do is delete the sections that you do not want on your product page.
Then on the left bar of your Shopify Admin, you will various sections of your default product page under default product. To delete a section on your product page, simply select the section that you want to delete on the left bar and then click on ‘delete’. This is how you will get the sections that you want on your product page. You can see that the left bar of your Shopify Admin under Default Product has only the sections that you want on the product page of your store.
Then make the requisite changes to the different sections of the product page. Just click on the various elements on your Shopify editor to make changes to the various sections. Finally, click on the ‘Save’ button in the upper right corner to save the changes you have made to the product page.
8. Add Product Reviews
One of the important things that you need to add to your product page is product reviews. Note that product reviews help your customers in making the purchase decision. So you must import real product reviews from the AliExpress product page.
To do that, we are going to use an app called Loox. Loox will directly import the product reviews on AliExpress to your Shopify store. Click on the link apps.shopify.com/loox to install the app in your Shopify store. Once you click on the above link, this will take you to the Loox application page. On that page, click on ‘Install’ to connect the app to your Shopify store.
Once you click on install, you will see the Shopify Login Page. Fill in your details and log in to your Shopify account.
Once you log in, you will see the Loox Install Page on your Shopify dashboard. Click on the ‘Install App’ button. This will take you to Loox’s Pricing Plans page. Note that Loox is a paid application for Shopify, though they have a free trial period. Thus, you get enough time to test the application and get your first sales. There are three plans that Loox offers. These include Beginner, Growth, and Unlimited Plans. For this article, we are going to choose the Growth Plan. Click the ‘Start 14-Day Trial’ button. This will take you to the Invoice Page of Loox.
Then click the ‘Approve’ button to start installing the application to your Shopify store. Once you do this, then click on the ‘Let’s Get Started’ button.
The moment you click on the ‘Let’s Get Started’ button, you will see Loox asking you to personalize your reviews widget. For instance, you can change the star color and the language of your reviews. After making the requisite changes, click on the ‘Continue’ button.
Loox will ask you to personalize your customer review email request. Make the necessary changes and then click ‘Continue’.
Then Loox may ask you to set a discount. If you want to give a discount to your customers on giving reviews then you can set the discount rate here. Otherwise, click on the ‘Skip’ button.
Once you click on the ‘Skip’ button, Loox may then give you two options. The first option is to import reviews if you already have a reviews solution and want to migrate the reviews from that solution to Shopify. The second option is to personalize your review request email, customize your review widget, or add a discount rate. Since you want to import reviews from AliExpress, you will go with the first option. To import reviews from AliExpress, click ‘Import Reviews’.
Once you do that, you will see the ‘Import to Loox’ button. Hold and Drag this button to the bookmark section of your browser as shown in the image below. Then go to the AliExpress product page and click on the ‘Import To Loox’ bookmark that you just added to your browser.
Once you click on the bookmark, a popup will appear. In the popup, go to the Import To field and click the drop-down. Then from the drop-down menu, select the product whose reviews you want to import.
Then, in the Reviews to scan field, select the number of reviews you want to import. There are typically two options: the first one is of 20 reviews and the second option is of 100 reviews. For this article, we are going to select the 100 reviews option.
Once you do this, click on the Preview and Import button. The moment you click this button, you will see a list of 100 real product reviews that you can go through and decide whether you want to import these reviews or not. In case you choose to import the reviews, then click on the ‘Import’ button. You can do this for each of the product reviews that keep displaying on your screen one after the other. In case you do not want to import any specific review, you can reject the same by clicking on the ‘Reject’ button in place of the ‘Import’ button. Once you finish doing this, click on the ‘Finish Importing’ button.
This will take you back to your Shopify Admin. You will see that the product reviews are now visible on the product page of your online store.
After you import the product reviews, the next step on how to set up Dropshipping on Shopify is to ensure that your online store is customized as per your branding guidelines. To customize your store for branding, the first thing that you need to customize is the color of your store’s theme.
To customize the color settings, go to ‘Theme Settings’ on the bottom left of your Shopify store and then click on ‘Colors’ on the right bar of your Shopify Admin account. Make sure that the colors of the product match with your online store’s theme color. To change the color, click on the color that you want to change on the right bar of your Admin account and paste the required color code.
Also, make sure that the call-to-action (CTAs) buttons on your checkout page also have the same color as your store’s theme. To change the color of the CTAs on your checkout page, click the ‘Checkout’ button on the right bar of your Shopify Admin account. Then under Checkout, change the colors of your checkout CTA button.
Once the colors are changed, the next thing that you want to do is insert a logo for your brand. To create a logo for your online store, you can use Canva. Canva has a lot of logo design templates. You can choose any template and customize it as per your branding guidelines. It is quite easy to use Canva as you can simply drag and drop elements and customize the logo design as per your requirements.
To insert the logo on your Shopify store, simply click on the header. On the right bar of your Shopify Admin, click ‘Change’ under the logo image section. Once you click the ‘Change’ button, you will see a drop-down menu. From the menu, click the ‘Select Image’ button and upload the image of your logo. You can adjust the logo size and then click on the ‘Save’ button to save the changes that you have made.
10. Store Policy
Once you customize your online store as per your brand guidelines, the next step on how to set up Dropshipping on Shopify is to put in place your store’s policy like refund policy, terms and conditions, and much more in the footer menu of your online store.
To add these policies, you need to go back to your Shopify Admin or Dashboard. Once you get on the dashboard, click on the ‘Settings’ at the bottom left. Then, on the settings page, you will see a lot of options on the left bar of your Shopify dashboard. From the given options, select ‘Polices’.
On doing so, you will get on the policies page. Under the ‘Refund Policy’ section, you can click on the ‘Create From Template’ button if you want to use the general refund policy that applies to most of the stores. However, make sure that you go through the content to make sure that you remove the extra content that you do not require and make changes to something that does not apply to your online store.
Now, go to the ‘Online Store’ section on the left bar of your Shopify dashboard and click on ‘Navigation’.
On the Navigation page, go to the ‘Menus’ section and click on the ‘Footer Menu’ button.
Then on the Footer Menu page, click on the ‘Add Menu Item’ under the Menu Items section. This will show a pop-up on the right bar of your Admin account.
Then go to the ‘Link’ field and click on it. You will see a drop-down menu. From that menu, select ‘Policies’.
Once you do this, you will see another menu that displays all the policies including refund policy, shipping policy, and terms of service policy. Click on each of these and add them to your footer menu as shown below. Finally, when you have added all of your policies in the footer menu, click on the ‘Save Menu’ button at the bottom to save the changes.
To see whether all the policies have been added to your footer menu, go back to your store editor and scroll down to the footer menu. There you will see that all of your policies have been added to your footer menu.
11. Create A Basic Homepage
Just like your product pages, you need to create a simple and basic homepage for your online store. To do that, go to the search bar on the top of your Shopify dashboard. On clicking the search bar, a drop-down menu will appear. From the menu, click on the Homepage.
On the homepage, first of all, delete all the unnecessary sections of your homepage. Once you do that, then change the cover image and the cover description of your online store.
Now, you want to add various sections on your homepage. As per your need, add sections by clicking on the ‘Add Section’ button under the Homepage elements on the left bar of your Shopify store editor.
Once you add various sections to your homepage, the next thing that you want to change on your homepage is your navigation menu which gets displayed once you click on the three lines at the top left corner of your Shopify Admin.
To make changes to the navigation menu, go back to your Shopify Admin account. On your Shopify dashboard, go to Online Store and click Navigation. On the Navigation page, click on the ‘Main Menu’ button under the Menus section.
Then on the Main Menu page, delete the sections that you do not want on your Navigation menu and add new menu items that you want. To add a menu item, click on the ‘Add Menu’ button. Then on the right bar, click on the ‘Link’ button, and from the drop-down menu select the menu item that you want to add.
Say, you want to add Products to your navigation menu. Once you click on the Products, this item will be added to your navigation menu under the Menu Items.
You can change the order of the menu items as per your need by simply dragging the menu item as shown in the image below.
Finally, click on the ‘Save Menu’ button at the bottom to save the changes that you have made to the navigation menu.
12. Connect Custom Domain
One of the important aspects of your Shopify store is the URL to your store. While you are creating a new Shopify Dropshipping store, the URL of this store is the Shopify link that you want to change to your custom domain so that your store looks legit and professional.
To change the URL to your custom domain, go to Settings on your Shopify dashboard, and then on the left bar menu, select ‘Domains’. Once you are on the Domains page, you will see two options. One is the Buy New Domain option and the other is Connect Existing Domain.
If you already have an existing domain, click on the ‘Connect Existing Domain’ button and then follow the instructions to connect the existing domain with your Shopify store.
For this post, we assume that you do not have an existing domain. So to buy a new domain, click on the Buy New Domain button.
Then, under the Domain field, type your brand’s name and buy the dot com domain by clicking on the ‘Buy’ button. Then on doing so, you will see the invoice page. Here, click on the ‘Buy Domain’ button at the bottom and your store will get automatically connected to the domain that you just bought.
13. Other Settings
Once you have set up the front end of your store, the next step on how to set up a Shopify store for Dropshipping is to change the settings about shipping rates and payment methods on your Shopify store.
For undertaking shipping settings, read our in-depth article on how to set up shipping for Shopify.
To set payment methods, go to Settings on the left corner of your Shopify dashboard.
Then, click on Payments. On the Payments page, you will see various payment options like Shopify Payments and PayPal.
Under Shopify Payments, you will see the ‘Activate Shopify Payments’ button. Click on this button to activate Shopify Payments. Once you click on this button, a popup will appear that will ask you for authorization. Click on the ‘Complete Setup’ button to complete the process of activating Shopify Payments. In case Shopify Payments is not accessible in your country, then you can go for other Payment Providers. Shopify provides a host of options for payment providers. Choose the option that is most appropriate for you. Note that PayPal is activated in your Shopify store by default.
Besides shipping and payment methods, you also want to ensure that the address, store name, currency, and other store details are correct. To adjust the store details, go to ‘Settings’ and then click ‘Store Details’.
On the ‘Store Details’ page, make changes to the basic information like your store name, address, contact information, and the store currency. To save changes, click the ‘Save’ button in the upper right corner.
Besides the above changes, you must also make changes to the Preferences section of your Shopify store. Go to ‘Settings’ and then click ‘Online Store’. Under the online store, click ‘Preferences’. On the Preferences page, type the name of your store in the Homepage Title field. Then add metadescription in the Homepage Meta Description field to optimize your store for the search engines.
Then go down to the Password section and make sure that you uncheck the box that says ‘Restrict access to visitors with the password’. This will disable the password on your Shopify store so that visitors can easily access your store.
How To Set
14. Market Your Store
Once you set up your online store, the next step is to market the store. You must come up with a marketing strategy to promote your Shopify Dropshipping store. Since you do not have to maintain your inventory and deliver the orders to customers, you have ample amount of time to focus all your energies on promoting your online store.
Now, one of the great places to promote your store is social media. You can go for paid campaigns on different social media platforms based on your budget. The social media platforms target your customers using different variables like their interests, location, behavior, education, and what accounts they follow on social media. This makes it easy for you to target your customers.
In addition to paid campaigns on social media platforms, you also go for paid campaigns on Search Engines. You can also consider promoting your products through email marketing as it has the highest ROI compared to any other digital marketing platform.
Dropshipping is a great way to sell products if you are a new entrepreneur or you want to earn a passive income sideways. In the dropshipping retail method, there is no need for you to maintain your inventory. Furthermore, you also do not deliver the products to your customers. Whether it is maintaining inventory or shipping orders, in dropshipping, all this is done by the third-party suppliers.
All you need to do as a merchant t is to set up a personalized online store and start selling products via third-party suppliers delivering products around the globe. You must ensure that your Shopify Dropshipping store sells unique products and provides a localized experience to your customers while checking out. Also, ensure that the store is personalized for branding. All these factors play an important role in converting sales and influencing customers to keep coming back for more.
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