How to boost your Amazon profitability and make your Amazon Business more profitable
Remember that boosting sales is a process that requires time and patience, but with applied methods, it is possible to achieve great results. Amazon is a marketplace where any brand or retailer can list their products and sell them directly to consumers.
You have to focus on specific aspects to boost your Amazon product or brand with the help of amazon plex.
What are these aspects and how does one go about boosting a product through Amazon PPC?
Here is a short introduction to Amazon PPC and some tips that will help you optimize it for better results.
When someone searches for something on the internet, they use various parameters to define what results they want. These parameters can be general search terms like ‘women’s shoes’ or category-specific ones like ‘air conditioners.’ The website that ranks highest in Google SERP ( Search Engine Result Page ) gets all the business from this customer.
Amazon PPC is similar to Google Adwords and serves the same purpose. It allows you to promote your product or brand by placing an advertisement on Amazon’s search and browsing pages. The good thing about this platform is that it only allows people interested in your product, i.e., those who have already visited your website or mean to visit it, to view the ads. This reduces the wastage of money as unwanted visitors cannot see these ads and click on them.
Keep these ‘Points To Keep In Mind’ to boost amazon plex:
1.) Segment your audience wisely: The first point regarding Amazon PPC is the segmentation of audiences. You must decide which audience to target depending on your product or brand. Don’t just go by the number of people in that segment. Look for specific keywords and phrases used in the description of these products. For instance, if you are selling women’s shoes, you can separate your audience into ‘for work,” ‘casual wear, etc., like:
-Women’s Work Shoes
-Women’s Casual Shoes
2.) Don’t be picky with words: You may want to use specific terms when running an Amazon PPC campaign, but make sure they are unclear. Targeting only two or three searches per day is okay because it will increase your chances of conversions (the act of making a purchase). However, if you choose famous but very general words or combinations of words, you will have a vast audience to cater to. This increases the chances of more conversions.
3.) Use negative keywords: While running Amazon PPC campaigns, it’s good to use negative keywords so your ad is not displayed in response to other related searches. So when someone looks for ‘women’s shoes,’ your ad may appear on the search page, but if they look for ‘men’s shoes,’ your ad should not be there. This keeps your ads relevant and saves you money which you can better invest in increasing traffic through other means.
4.) Increase CPC (Cost Per Click): The main aim behind the best Amazon PPC services is to increase ROI (Return on investment). You must put your best efforts into increasing CPC (Cost per click) by looking at the following points:
a.) Split test your keywords and ads-use A/B testing on different ad groups. This will make it easier for you to understand which ad is performing well; therefore, more funds can be invested in that campaign.
b.) Using tools like Adwords is helpful. They provide data related to the performance of your ads, thus letting you know where exactly you are lacking behind. Further, they also show information about top-performing adverts of other companies running PPC campaigns on Amazon, which is very useful if you want even better results with amazon plex.
c.) Find the right balance between relevance and cost.
5.) Find the right balance between relevance and cost: Everything in business is a trade-off. To succeed, you need to find the perfect balance between relevant ads and higher bids. This means that when your ad reaches more people looking for your product or service, it will increase sales, but at the same time, it will also increase your CPC (Cost per click). The trick is knowing when to stop increasing CPC to ensure it doesn’t reflect on ROI (Return on investment).
6.) Optimize Amazon PPC campaigns: When a customer purchases, Amazon gives you a specific time to optimize your campaigns. This means that before the allotted time runs out, you need to look for all those ads which are not performing well and pause them. This will free up some of your ad spots so that new ads can be launched to replace these underperforming ones.
7.) Hire professionals: The easiest way is to hire an Amazon PPC service provider who knows what they are doing. These consultants will offer extensive training on various techniques and tips for running an effective campaign. They know how and when to use tools like Adwords and A/B testing based on your product category, geographical area, etc., ensuring you get the best out of your ad campaigns.
8.) Track conversions properly: The more you track conversions, the better you will be able to categorize them under ‘revenue’ and ‘non-revenue.” By doing this, you can calculate ROI (return on investment), which is a significant factor in determining the success of your amazon plex campaign. Also, by keeping track of revenue-related information, you can decide to increase bids for keywords to increase sales further. At times it may happen that after running PPC campaigns for a long time, specific keywords stop giving good results – thus, these should also be paused to free up some extra spots for other ads that are performing well.
If you have a successful product, you’ll probably want it to be on page 1 of the first results page on the Amazon search engine. We will now focus on a few simple things. However, they have a significant impact on your profitability:
SEO for Amazon listings: the essential part of any SEO campaign is choosing primary keywords for ranking purposes. You should always start with those terms before doing anything else. Amazon SEO is an easy way to boost Amazon’s organic traffic by getting your Amazon product in the search engine result. It is not only simple but also efficient if done right. The Amazon SEO service will help you to increase Amazon’s organic ranking and get more clicks on your Amazon products.
How Amazon ranks its listings are often kept under wraps. That’s it is a well-guarded secret of Amazon! While no one can crack it down completely, a few factors are crucial in ranking the Amazon listing.
The second and equally important step is ensuring your product page is optimized for all search engines. The pThe product page should be optimized for all the factors involved in the buying process. If you have not paid attention to any one of these, then it is likely that your product page will fail to convert visitors into customers. The good news is that even with a poorly optimized product page, there are chances for conversion if you optimize it progressively using various tactics.
Users usually do not want to go through the hassle of reading hundreds of words on a page about a particular product or service they seek. Instead, they prefer spending their time only on the important stuff, which can help them make better decisions about what to buy and how much they should spend on it.
If you’ve you’ve of the things mentioned above, congratulations! You’re oYou’reright path toward achieving higher rankings in Amazon organic results.
Driving traffic from relevant keywords: to your website is one of the best ways to improve overall rankings. It’s alsIt’ssential for improving conversions, which can significantly impact your bottom line.
Hence, the ever-changing search algorithm in Amazon FBA has made it more essential for us sellers to know which keywords are getting searched way too often for our product that might have a vast potential in generating sales. On the other hand, if you are trying to rank higher for trending products in the market with less competition, you will need to target lower volume but highly relevant keywords rather than high volume head terms or generic terms, which is very competitive and challenging to outrank big brands.
But if you’re nyou’reient enough to wait for organic traffic to come in over time, there are paid advertising options that can do the job quickly. While it’s truit’sogle Ads provides some level of SEO boost, don’t exdon’tthe same results as you might get with other search engines or platforms like Facebook or LinkedIn ads.
Optimizing price: elasticity is a vital part of any ecommerce business. It can either make or break a sale. Price optimization is one of the most essential parts of a successful Amazon FBA business. When you are new in this business, finding out what prices you should sell items for can be very confusing. After all, there are so many products on Amazon, and not all have great demand!
Price is critical in whether someone purchases from your website, picks up their smartphone, tablet, or laptop, and goes elsewhere to shop. This means understanding your customercustomer’se behavior is always important. But even more so when keeping prices competitive becomes a challenge. Especially now that people have become accustomed to bargain deals on almost everything. Let’s faLet’s no one wants to be taken advantage of either, especially those who are loyal customers of your brand as well as those who pay for goods and services with their hard-earned cash.
Remembering customer customers and satisfying them is the key to success in everyone, ‘s can be a good thing for someone trying to establish their enterprise. Still, on the other hand, one negative comment or review can destroy everything you built up over the years. WThat’sainly when your company deals with clients, you should never forget about security. Every part of your system must work flawlessly because even small mistakes can cost money, time, or lives.
If any of your buyers on Amazon returns the product and cancels the order, following up on customer satisfaction and what they expect from you is essential.
Some customers will want cheap refunds with no questions asked. Other customers might like a replacement or a full refund. It is good to get back to every customer personally so you can find out their choice and get better feedback on how to do things right next time. If you have done something wrong, solving the issue as soon as possible is crucial so everyone can be happy!
High-quality images and descriptions: amazon listings are vital because they increase conversion. Images are responsible for 50% of the weight that various search engines such as Google and Amazon assign their rankings. In other words, images account for half of a website’s” in ord”r. And since product page images affect conversions… Well, you do the math!
Customers who buy an item with a high-quality picture and description are likelier to purchase the product. We should always pay close attention to what we put on our Amazon product pages and how high (or low) quality those images are. Before we go any further, let me clarify – mediocre images WILL NOT SAVE YOU MONEY! If anything they will eat away at your margins by not maximizing conversions, which I’m sureI’mery business owners would agree is the bottom line when selling on Amazon.
So how do you make your Amazon FBA business more profitable?
Here are some other tips!
1.) Use Helium10 software: Helium10 is a web-based app that allows shop owners to optimize the front end of their ecommerce stores. It’s accIt’sble via a browser, and most features are free. It also offers paid plans with advanced functionalities. This service was introduced in 2016 under the name of PriceYak. The startup bootstrapped its growth until January 2018, when it received funding from investors based in Canada and California.
Helium10 does not handle payments, shipping, or inventory management. However, it can work with other services like Shopify, BigCommerce, WooCommerce, etc., To improve conversions. The app also offers an integration with Amazon that allows users to manage their stores and listings all in one place.
Helium10 does not require any coding knowledge or assistance from IT experts. But it still gives plenty of customization opportunities to power users familiar with HTML & CSS. The startup’startup’s to become a complete ecommerce solution for businesses of all sizes.
As of January 2018, the company has over 7000 clients, including recognized brands like Skagen, Revolve, and DailyLook. It seems like by 2020, Helium10 aims to service 1 million active sellers.
Currently, there are three plans available: Free (limited features), Retail (primary), and Pro (most advanced). The startup’startup’s strategy follows a subscription model, where merchants are charged monthly fees based on the number of their customers. The Pro plan is currently available for $49/mo per store.
2.) Great design: Don’t foDon’tabout customizing your listing. Make it look good, but also let the visitor know what it is about – this can be done via clever use of colors, images, and other visual elements. Product photos are the key to winning the Buy Box. This means your product images should be high-quality and attractive and sell your product.
However, if your main priority is to sell, you need not worry about image quality. This series of articles will discuss the key elements that influence Amazon’sAmazon’s algorithm and how they affect your win rate.
Your product photos are among the most critical factors in determining whether or not you can win the buy box, which means higher sales for both you and Amazon. Here are some basic guidelines to help boost your chances of winning it each time: a visible brand logo must be on at least one photo of the listing. The more views your listing gets, the more likely a potential buyer would see these photos and recognize a familiar brand name.
3.) Easy and instant updating: Speaking of customizing – don’t fodon’tabout creating multiple variations of your product. Making a listing look and function differently based on the visitor’visitor’sn or their past experiences with your products can significantly increase your sales. Product images are the first thing Amazon customers see when your product is listed on Amazon. The right product image can make them want to click “Add to “art,” while “the wrong one, for example, poor quality photos or no photo, can make them abandon their carts entirely. Also for this task, you need ecommerce software that provides practical, easy ways to update content and change images, prices, and other essential elements quickly and conveniently.
A lot can go wrong with product images. For instance, they may not be adequately cropped or contain images of low resolution. If the main idea of your product is of low quality, chances are that it will be hard for customers to place an order or even recognize your product at all. Remember that many factors affect whether or not a customer will buy from you, and some are related to aesthetics.
4.) Shipping options: Make sure to offer as many shipping options as possible – free or paid shipping. This way, you’ll have dyou’llthe chance that people will buy from you!
After a customer orders on Amazon, you must ship it quickly to the Fulfillment center. After that, the products are stored there, and when somebody orders your product from Amazon, they will be sent to their shipping address.
Amazon provides various shipping options in FBA. This article will discuss each of them with pros and cons. These are:
Shipping option Number 1: Two-day shipping – Usually ships within 2 business days after being processed in Amazon’sAmazon’sse. It qualifies for Amazon Prime service, which needs a separate subscription fee. It is free for books, DVDs/CDs, and standard products under 4 pounds if you opt for “Super S” ver Shipping.”
Pros:” Two-day shipping is fast and usually qualifies for free delivery in Amazon Prime service.
Cons: If you do not opt for Amazon Prime, it has a separate subscription fee. It also opens your items to the possibility of being the #1 Best Seller in its category, which means more customer searches.
It can be very costly if you have products under 4 pounds, so shipping them via another option rather than two-day shipping makes sense. You may even lose money on that due to fulfillment fees.
Shipping Option number 2: Expedited Shipping – Ships within 1 business day after being processed in Amazon’sAmazon’sse and qualified only for Standard products over 4 pounds. She was also known as “Saver S” tipping,” which “needs a separate subscription fee.
Pros: Expedited shipping is speedy and qualifies for Saver Ship, meaning its fruit products are over 4 pounds if you opt for Amazon Prime service. Usually ships within one business day after being processed in Amazon’sAmazon’sse.
Cons: It has a separate subscription fee like that of Two-day shipping. If you opt for Expedited shipping, you may lose money due to fulfillment fees for under 4-pound products. Since this is a speedy method, your items will be exposed to a high chance of ranking Number 1 Best Seller in its category on the Amazon search results page, so there is a higher chance of getting a lot more organic traffic compared to some other slow shipping methods.
5.) Get involved in Amazon Product Ratings: There are two types of Amazon product reviews, incentivized and un-incentivized. Un-incentivized means that the reviewer has not received anything for their review besides the product they are reviewing. Incentivized reviews, however, mean that people receive products either free or at a reduced cost in exchange for an honest review. I have chosen to focus mainly on un-incentivized as these seem to be much more common than incentivized ones; although there are some genuine companies offering incentives this may not be a sustainable way of earning money (or anything for that matter) without actually doing any work, or if you live in a country where this income will be taxed.